40% of the time people are on tablets they are also doing something else. Eating, using a smartphone, listening to the radio, cooking, traveling, talking … and of course watching tv (63%). Adweek has a great infographic illustrating our dexterity: http://bit.ly/XkXDrK

Embedded Link

Data Points: Two-Screen Viewing
Tablet owners often multi-task while on their devices, especially while watching TV

Google+: View post on Google+